Australia Breaks All-Time New Vehicle Sales Record in 2024

09 Jan 2025

Australia’s car market has smashed records again in 2024, with 1,220,607 new vehicles finding homes across the country. That’s a 0.3% increase over 2023, showing Australians’ ongoing appetite for new cars despite economic challenges like rising interest rates and living costs.

Let’s break down what made headlines in the Australian automotive market for 2024.

  • Toyota maintained its market leadership, selling 241,296 vehicles and capturing 19.8% of the market share
  • Ford secured the second position with 100,170 sales, representing 8.2% of the market
  • Mazda followed closely, delivering 95,718 units and holding a 7.9% market share.

Top Models Sold in 2024:

  • The Ford Ranger emerged as the best-selling vehicle, with 62,593 units sold.
  • The Toyota RAV4 closely followed, recording 58,718 sales.
  • The Toyota Hilux secured the third spot with 53,499 units sold.

Sales by Fuel Type:

  • Petrol Vehicles: Experienced a 10.1% decline in sales compared to 2023.
  • Diesel Vehicles: Saw a 2.5% decrease in sales year-over-year.
  • Hybrid Electric Vehicles (HEVs): Sales surged by 76%, indicating growing consumer interest in fuel-efficient options.
  • Electric Vehicles (EVs): Experienced a modest increase of 4.7% in sales.
  • Plug-in Hybrid Electric Vehicles (PHEVs): Sales doubled, with a 100.2% increase over the previous year.

Market Segments:

  • SUVs and Light Commercial Vehicles (LCVs): Continued to dominate the market, reflecting Australian consumers' preference for larger vehicles.
  • Passenger Cars: Accounted for 203,384 units, representing a 3.8% decline from 2023, indicating a shift away from traditional sedans and hatchbacks.

Sales by State:

  • New South Wales: Led the nation with 369,095 vehicles sold, a 1.5% increase from 2023.
  • Victoria: Recorded 328,307 sales, marking a 2% year-over-year growth.
  • Queensland: Achieved 263,337 sales, reflecting a 1% increase compared to the previous year.
  • Western Australia: Noted 130,780 vehicles sold, a 0.5% rise from 2023.
  • South Australia: Reported 80,789 sales, maintaining steady figures with no significant change.
  • Tasmania, Northern Territory, and the Australian Capital Territory: Combined sales totaled 48,359 units, showing minimal fluctuation from the previous year.